The only book to comprehensively cover links and link building
- First book to focus specifically on creating an effective link marketing strategy
- Discusses how new social media tools can be used to enhance efforts
- Identifies “link spam” and how to avoid being banned by search engines
- Author is the world’s most recognized authority/expert on link building having produced link-building campaigns, training, and strategies for 1,000+ websites, including Amazon.com
- Author relationships include Jeff Bezos, founder and CEO of Amazon.com; Seth Godin, renowned author and marketer; and Matt Cutts, head of Google’s Web Spam Team
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